I guess like everyone else, I chose to purposely disregard his meticulously fresh, wrinkle free t-shirts (and pants) and applaud this man's incredibly singular feat of "walking across America." Actually, I was much more amazed and enthralled with this uniquely original and superbly executed still/video montage. Only to find out after the fact, that it was (as my own eyes attempted to tell what's left of my brain), nothing more than... a Levis' ad!
Which leaves a thoroughly foul taste in one's mouth. And not one single mention of the commercial aspects in the video chronicling the making of it- as if those dedicated twenty somethings poured their own starving artist greenbacks, time and effort into this cross country endeavor simply for... art's sake!
The thing is, I would have been perfectly OK with it- knowing in advance that it was, in fact, an ad. Very discreet brand name placement (not until the very end), despite having product placement front dead center, start to finish- ingenious! Instead, they had to lie and play us like the fools we wanna be!
Is that how wars start?