Would someone please explain the logic, the rationale, the professional career incentive in offering a $1.2 million luxury apartment for one year as First Prize in a photo competition? Am I the only sorry bastard to find this utterly fucking inane? Is this actually supposed to encourage and further the creative zeitgeist of great things to come? Wouldn't it make a helluva lot more sense and provide considerably more incentive to offer a fully equipped studio for a year, paid transportation world wide, a fully paid internship shooting for a photo agency- or $10,000 in cash? Or is this simply creative license to inspire the future Terry Richardsons of photodom?